Sourcified, about us.
We love copywriting and the challenges around successfully reaching audiences at scale.
Our "tech stack" consists of writing and SEO tools.
ABOUT
Sourcified provides responsible, authoritative and engaging content for:
- iGaming
- Blockchain &Â Crypto
- Finance
- FinTech
These industries are complex and technical, often subject to strict regulations and fierce competition. Because of our knowledge and expertise, we can meet the high standards expected from stakeholders and audiences, along with outranking the competition through expert-level understanding of SEO and Sourcified's authority in our fields of focus.
All content is held to rigorous editorial standards—ethical and responsible. Our focus on iGaming, blockchain, finance and fintech has allowed us to excel in these industries and helped us establish strong, enduring, mutually beneficial relationships with clients.
Sourcified works with small to large businesses: online casinos, online sportsbooks, online brokers, trading exchanges, digital wallets, affiliate marketing companies, and business solution providers for onboarding—KYC, KYB, AML/CFT, and due diligence.
Expertise
iGaming is where we excel the most out of our focus areas. We daresay that Sourcified is among the 0.01% copywriting agencies in the world relating to online casinos, online sports betting, online poker, horse racing, and daily fantasy sports.
As content providers, we have unparalleled experience from different roles in the iGaming industry, both B2C and B2B, primarily in regulated markets where compliance and responsible gambling practices are fundamental:
- Development of online casino and sportsbook products (mobile + desktop).
- Product launches in different geographical regions with attention to licensing requirements and localisation.
- Market and user research, analysis, and strategy/choice/execution.
- Pricing sportsbooks (generating odds for events and markets).
- Market making and trading in sports betting exchanges.
- Performance marketing and SEO for all online gambling verticals.
- Content for online casino, online sports betting, online poker, horse racing, sweepstakes casino and daily fantasy sports: press release, news, blog, guide, review, case study, industry report, data sheet, infographic.
There are many synergies between iGaming and our other focus areas: blockchain, finance, and fintech. Synergies relate to technology, SEO, audiences, marketing, regulations, compliance, and integrity. Additionally, niche expertise from market making and trading in sports betting closely mirrors the dynamics of financial markets. In other words, similarities and pattern recognition have allowed us to expand to other industries—gaining more experience and expertise daily.
Experience is fundamental in building authority, which is why we emphasise it. For us, copywriting is reflection, where experience is the foundation on which everything is built. It's impossible for us to reflect our audience's values if we don't know them. We are aware of the limitations of our competence and expertise, so we stay within our four focus areas: iGaming, blockchain, finance, and fintech.
Regulated
Industries
All industries we work with face tough challenges regarding how they can provide products and services and market them to consumers.
Noncompliance can risk reputation, license suspension, financial loss, closure of business, and even prison sentences.
For business owners, the compliance requirements are numerous and complex. Beyond educating the internal organisation, service providers must understand the compliance obligations to minimise risks and damages.
Sourcified understands iGaming, blockchain, finance, and fintech risks and challenges. Through the years, our people have worked with compliance-related tasks. With Sourcified, we have written content for all four industries across multiple jurisdictions—from Sweden to the maze of the United States' local, state, and federal laws and regulations.
Before writing content for our clients, we always align around the legal requirements for the target market's jurisdiction/s. We stay up to date with regulatory changes and requirements through dependable resources. When encountering a new market, we thoroughly research and communicate with the client to grasp the full extent of our obligations in fulfilling regulatory requirements. Compliance underpins all content Sourcified provides.
Responsible
Content
Stemming from our roots in iGaming, we have fostered a culture of social responsibility. For those unfamiliar, a guiding light in the iGaming industry is responsible gambling. All types of iGaming operators, from online casinos to software providers and third-party testing agencies—are frontline defenders of responsible gambling—actively combating problems and risks.
We believe that service providers like Sourcified are in the lines of defence, actively combating social issues related to online gambling through responsible content. We see it as our responsibility to consistently write content with a high level of awareness about potential social problems of our client's products and services.
Again, we want to emphasise the similarities between the main areas in which we provide content: iGaming, blockchain, finance, and fintech. From online casinos & sportsbooks to blockchain and financial trading exchanges, they share similar social risks and interventions. If our clients do not match our high standards for social responsibility, we do our best to inspire, influence and raise the standards with responsible content. Together, we can create safer online environments!
Content Integrity Promise
Sourcified's editorial team writes on behalf of our clients and their audiences. Now, more than ever before, audiences demand accountability, transparency, honesty, and integrity.
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We take great pride in the quality of our content throughout the workflow, from researching to editing—creating original, accurate, expert content free from ethical concerns, plagiarism, conflict, or misinformation.
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Our editorial team achieves this by following these fundamental principles:
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Accuracy: Our responsibility is to provide accurate information. We thoroughly review and fact-check articles to ensure our content meets our high standards—always correcting and clarifying before getting a sign-off from stakeholders.
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Independence: Through our focus on providing content for iGaming, finance, fintech, and blockchain, we have acquired enough domain knowledge to work independently with minimum influence of what is being written by others—ensuring originality, credibility and engaging content.
Authority: As experts in our fields of focus, we can assert authority through the content we write on behalf of a client's business. When citing data and facts from external sources, we only rely on current and reputable primary sources such as expert interviews, government organisations, and professional and academic institutions—never conflicting with business goals—but rather enhancing them.
Connect
Patrik Lidin
Founding Director, Senior Copywriter, UX & SEO Specialist
Patrik Lidin is the founder of Sourcified and the main point of contact for all business, sales and administrative-related inquiries. He has over a decade of experience working in the iGaming industry in various positions, with exposure to blockchain and fintech. Besides leading operations and guiding the team, he is a senior copywriter, editor, UX and SEO specialist.
Business
Details
Sourcified Limited is based in Europe with headquarters in Malta. A Maltese copywriting and content writing agency providing services for iGaming, blockchain, finance, and fintech companies. The company was founded in June 2018.
Registered with the MFSA (Malta Financial Services Authority) and the registrar of companies under registration number C86741 in Malta.
Address: Triq Federiku 20, Bormla, BML 2042, Malta
Email: patrik(at)sourcified.com
Telephone: +34617846443
LinkedIn: Sourcified Company Page